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You would have stared at the article heading by seeing Crores, Google and age 6 written on the thumbnail picture of the article. This is how sometimes parents get misled by ads regarding coaching classes which charge lakhs of rupees as fee and promise an impossible success, which is 200% impossible to be achieved by all children, instead a small percentage of children might achieve the advertised target.
Many parents want their children to get into good professions when they grow up. For the children to get into good professions, they need to get a good education, in order to get a good education they need to get into good universities/academies, in order to get into a good university/academy a child has to get a good competitive entrance exam score. In order for children to get a good competitive exam score, children have to get good foundational education and training. Thus parents put lakhs of rupees into the competitive exams coaching classes, hoping to see the magic.
Many coaching centres display the ads promising that the child will excel in so and so entrance exam with so and so percentage. One cannot deny that the coaching centre does a lot of effort in preparing the child to face the competitive exam. At the same time all the children have different learning abilities and multiple intelligence, one cannot bring uniform learning outcome from uniform input.
Many parents end up paying lakhs of hard-earned money hoping that the coaching centre will do magic for their child's success. It is not possible to guarantee that all the children will get the same performance. In an emotional decision, parents believe that once the child gets into a competitive exam coaching centre he will for sure get success in a competitive exam, which is not true for all the children. Some coaching centres run misleading ads, which are unauthentic. Parents have to be extra careful and make an informed decision.
Instead of focusing just on coaching centres, parents and schools should make sure that the foundation education of a child is strong so that children adapt well in competitive exam preparation. By foundational education I mean, Science (Physics, Chemistry, Biology), Maths, English language skills, Social studies, General knowledge etc.
At the same time, one cannot deny the role of competitive coaching centres too. The advantage of a competitive exam coaching centre is, they train the skills of preparation and some short cut methods of problem-solving. If the school foundational learning itself is weak, then the competitive exam preparation will not be effective.
When I mean competitive exam preparation, it could be CLAT, IAS, JEEE, NEET, CAT etc.
Article by:
Maaz Mohammed A.Q
Learning strategist / Trainer / People change management /
Early Childhood Education / Life skills.
Below is the comment and the video shared by Dhruv Rathee. The below video is a generic view about coaching centre, and not about all the coaching centres. There are coaching centres, honestly, they are doing a great job.
"The coaching centres of yesterday have transformed into something worse today. Children as young as 6 yrs old are targeted with misleading ads to learn coding, tempting them with hundreds of crores of rupees that they can potentially earn later in life by some specific Edtech companies. I talk with whistleblower Pradeep Poonia to show what are some companies doing to the Indian society".
- Video on coaching classes, click to watch
video source link:https://youtu.be/WaH10gQccdIVideo summary by Ameen e Mudassar:
Dear Parent
*Please watch this 15 mins Video and save your child's life.*
This video explains how *as a society we have to stand against misleading advertisements in the education field*
Edtech companies, Coaching Centres, Colleges, Corporates, etc.. are *selling dreams with mislead advertisements.*
It explains *how the sales teams are desperate* to sell the product by telling anything they want.
It also *highlights the importance of Google Search* and how students are kept in a bubble.
*Please Please Please* watch this video.
Be an aware parent. *Its not just about money spent, but also the damage done to your child's brain*
Parents, especially middle class are trapped in *FOMO* - *Fear of Missing Out*. Beware !
Source:
The video is directly linked to youtube
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